Our logo & symbol
What does our new identity mean? Our new identity, our logotype, the symbol and the colors – what do they represent and what do they mean? Patrik Syrén, VP of Corporate Communications at Knowit, explains:
- CMYK: 80 15 55 5
- RGB: 0 150 130
- PMS: 3285 C
- HTML: #009682
- The green color sets us apart, as we are the only company within the Nordic communication, design and IT-market to use it. Personally, I like the color very much, since we can own it, and it is modern, warm and unique in many ways, says Patrik Syrén.
- The inspiration for the artwork and symbol was taken from the old Know IT logotype. It is important for us to retain the value of our old heritage as one of the most innovative companies during the past twenty years.
- The symbol is unique, dynamic and unites us as a company. It symbolizes the most distinguishing and valuable core of our brand, by communicating the combination of the strength of a large company with the soul of a small company and the commitment of each employee.
- The brand identity and symbol were created to express the new Knowit, a Nordic player with operations in five cities in Norway, twenty in Sweden and Helsinki in Finland, but also St. Petersburg in Russia and Tallinn in Estonia, says Patrik Syrén.