Our identity, our logotype and the colors – what do they represent and what do they mean?
- CMYK: 80 15 55 5
- RGB: 0 150 130
- PMS: 3285 C
- HTML: #009682
The logotype is unique, dynamic and unites us as a company. It symbolizes the most distinguishing and valuable core of our brand, by communicating the combination of the strength of a large company with the soul of a small company and the commitment of each employee.
-The green color sets us apart, as we are the only company within the Nordic communication, design and IT-market to use it. Personally, I like the color very much, since we can own it, and it is modern, warm and unique in many ways, says Per Wallentin, Knowit's CEO.
The inspiration for the artwork was taken from the old Know IT logotype. It is important for us to retain the value of our old heritage as one of the most innovative companies during the past twenty years.
- The brand identity was created to showcase Knowit as a Nordic player with operations in five cities in Norway, twenty in Sweden, Helsinki in Finland, Copenhagen i Denmark, Bremen in Germany and Tallinn in Estonia, says Per Wallentin.