The farm has a long and proud history. We took as our stating point the farm’s house mark – combined with personality and charm. The product is handmade, something we wanted to reflect in the brand identity. The label, the coloured bottle cap, the focus on the product’s quality – as well as the “approved by my father” tagline – are all examples of approaches to strengthen this connection. Demand for the product has proved to be far above Olav’s expectations, leaving him to increase production to meet the market’s demands.
Alde – a quality cider from Bleie Farm in Hardanger
Olav Bleie is investing in the development of alcoholic cider production at his farm in Hardanger. He is seeking help in developing a brand and identity, as well as packaging design. The major market is those restaurants and bars in Vestlandet in Norway that have a particular interest in micro-breweries and locally produced goods.