The last time Glamox updated their logo was in 1982, 40 years ago, and it no longer reflected the position and ambitions of the company. It was also too detailed, making it difficult to apply on digital and physical surfaces. The overall identity was in need of a renewal that shows more personality.
Still, a logo with that much tradition needed to be transformed with a gentle and humble touch. The Glamox brand is established in markets all over the world and it is important to balance recognition with necessary renewal.