Husqvarna Group is a world-leading producer of outdoor power products including chainsaws, trimmers, robotic lawn mowers and garden tractors. To strengthen the sustainability focus of the product area Commercial Lawn and Gardening, Husqvarna needed to find new values to deliver to their customers through new offerings by taking into account the sustainability impact.
Although the project had started focusing on new sustainable offerings, more resources were required to move faster, facilitate business model innovation and ultimately define a new vision to strive towards.
To ensure a successful strategic roadmap Husqvarna selected Knowit as its partner. Knowit applied its advisory services for digital sustainability as a driver for innovation and profitability.
The Digital Sustainability Advisory includes four main processes:
- Digital sustainability assessment and benchmarking
- Customer insights
- Business model innovation
- Validated learning