In 2011, Circle K was the first fuel station in the world to offer quick chargers – at select gas stations in Norway. Since then, installation of quick chargers has intensified to keep up with the quick increase in electric cars, with current availability at around 15,000 stations worldwide.
At the same time, Circle K is introducing a new digital platform with an app that provides a host of services to simplify fast, easy charging. Using the app, a customer can see how much charging the car needs, which stations have quick chargers – and pay for charging in a simpler way. All the information needed is gathered in the customer’s app.
The ambition is to create the best possible charging experience along the roads. Part of that is introducing the new platform and continually releasing better services through the app – while the company’s business area for e-mobility is simultaneously growing.
Knowit was tasked with driving the go-to-market process in Scandinavia with Circle K.